How to Migrate Your Brand History to BlueSky

Moving a brand to BlueSky does not mean dumping years of old social posts into a new account. That creates duplicate copy, stale context, weak posts, and potential rate-limit problems.

The smarter approach is to treat old posts as source material. Pull the useful history, rewrite it for BlueSky's conversational format, verify every claim, then schedule a smaller reviewed sequence.

Use the free BlueSky JSON archive viewer to inspect unpacked records or backup JSON before deciding what deserves to be reused.

Can you import old tweets directly into BlueSky?

For most brands, the practical answer is no: do not assume there is a safe native button that bulk-imports an old X or Twitter history into BlueSky as live posts. BlueSky is a different network with a different culture, different technical model, and different expectations.

Even when a team has old exports, the goal should be curation, not replication. A five-year-old announcement, event thread, or product update may need new context before it makes sense today.

Start with an archive inventory

Gather old social exports, newsletters, changelogs, press pages, launch notes, and product posts in one place. Label each item by topic, date, current relevance, claim risk, and whether it still points to a live page.

BlueSky's repository export guide explains that AT Protocol repository data can be exported as CAR files and parsed into records.

If your archive is already JSON, inspect the structure first. Look for post text, timestamps, links, attachments, and repeated campaign language. The archive is not the publishing plan. It is raw material.

Choose what is worth migrating

Evergreen product explanations that are still accurate.

Founder stories that explain why the brand exists.

Launch milestones that still matter to customers.

Case studies, proof, or community moments that can be stated honestly.

Educational posts that can be rewritten into clearer BlueSky threads.

Skip old posts that depend on expired pricing, dead links, missing screenshots, unsupported claims, or context that would confuse a new reader.

Rewrite for BlueSky instead of copying

BlueSky discovery rewards clear text, real context, and posts that sound like a person. If you copy old promotional posts exactly, they will usually feel stale. Rewrite them as a present-day explanation, lesson, question, or thread.

Use BlueSky-specific prompts or ONYX AI Voice to turn old copy into current drafts, then edit the final version manually before scheduling.

Respect rate limits and avoid bulk behavior

BlueSky's public rate-limit documentation explains that service providers use limits to prevent abuse and spammy behavior. That should shape your migration plan. Do not push hundreds of old posts in one burst just because you have the archive.

Review BlueSky's rate-limit documentation before planning any migration or automation workflow.

A safer cadence is a short migration series: one origin story, one milestone, one customer lesson, one product thread, and one current call for feedback. Schedule those across days or weeks, not minutes.

Build a migration content map

Column 1: original source item or export record.

Column 2: current claim status: accurate, needs update, or retire.

Column 3: new BlueSky format: single post, thread, link post, image post, or question.

Column 4: reviewer or owner.

Column 5: scheduled date and final URL after publishing.

This gives the brand a real migration trail. If a post is questioned later, the team can see which old item it came from and who approved the rewrite.

Where ONYX fits into the migration

ONYX is the reviewed publishing layer. Use the archive to find useful history, AI Voice to draft posts that sound closer to your current brand voice, the thread splitter to break longer context into readable pieces, and the content calendar to spread the sequence out.

For planned sequences, start with the BlueSky content calendar template so migration posts sit beside current product updates instead of overwhelming the feed.

A safe first-week migration plan

Day 1: why the brand is now active on BlueSky.

Day 2: one useful historical milestone rewritten for today's reader.

Day 3: one educational thread from an old article, changelog, or announcement.

Day 4: one current question for the new BlueSky audience.

Day 5: one link to the current product, docs, newsletter, or resource hub.

That is enough to establish continuity without pretending the new account must reproduce every old post.

Build a reviewed BlueSky migration queue in ONYX after you decide which history is still useful.